Estimate the annual size of sport shoes in India

Updated: Nov 18

Mobiprep has created step by step solution to estimation questions for all product management and consulting interview questions to help you with the mastering placement interviews. So let’s get started with the estimation questions.

  1. Estimate the total number of light bulbs currently used in Delhi

  2. Estimate the number of hairs on your scalp

  3. Estimate the annual size of sport shoes in India

  4. Estimate the number of Golf ball that can fit in the room

  5. Estimate the number of Dogs in Delhi

  6. Number of Paracetamol tablets sold in Delhi

  7. Estimate the length of roads in Delhi

  8. Estimate the number of lakes in the world

  9. Estimate the number of hospitals in Delhi


Our team has curated a list of the most important product management frameworks asked in interviews such as Google, Deloitte, McKinsey, Microsoft, EY, ZS and many more. The frameworks are created from the best practices adopted by previous year candidates.

  1. Product Management: 4P's of Marketing

  2. Product Management: SWOT Analysis

  3. Product Management: AIDA Framework

  4. Product Management: Porter's Five Forces


In this estimation question we have analysed the market size of the annual size of sport shoes in India. Check out the step-by-step answer created by Mobiprep experts.


Approach:

Estimation Question Step-1: Segmentation


Population of India = 140 crores

Segmentation of usage of sports shoes












Demographic segmentation of India

















Age wise usage of sports shoes

Estimation Question Step-2: Solution


Weighted average = 10% + 20% + 12% + 8% + 10% = 50% (approx)

Gender wise usage of sports shoes














Weighted mean of all percentage = 80% x 50% x 55%

= 20% (approx)

Therefore, total number of sport shoes = 20% x 140 crores = 28 crores


Life of a sport shoes is assumed to be 10 months.

So, = 28 crores x 12/10 = 33.6 crores


Segmentation of market distribution of sports shoes













So, weighted average price of market = 0.60x500 + 0.30x1500 + 0.10x3000

= Rs. 1000 (approx)


Therefore, total revenue generated by = 33.6 crores x 1000 = 33600 crores or 336 billion sport shoes anually (approx)




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